Getting new leads can be challenging, but this is a necessary aspect of doing business. If you run a service business, you should be continuously working to appeal to new customers. Here are a few actionable tips for lead generation.
Word of Mouth
One of the first things you might do is get the word out to friends, family members, and other people you know on a personal level. This can be a viable way to build your customer list. In addition to people who know you well, remember also to mention your business to other people you see either regularly or occasionally. These individuals could include neighbors, former work associates, people you talk to at the gym, and the parents of other kids at the school your children attend.
Always Ask for Referrals
Remember to ask your current customers for referrals. Every time you get positive feedback, give that client a business card. Also, incentives can be useful in getting people to refer you to others. You could offer a 10 percent discount for every referral that results in a sale. If a sale is particularly lucrative, such as a real estate transaction, you might consider gifting your loyal customer something that reflects such a referral. This could be a bottle of wine, a gift certificate to a local restaurant, or a day at a luxury spa.
If you are planning to start a business and are currently working for someone else, you may find future clients where you are. This doesn’t mean that you should poach clients from your current employer; that would be unethical. However, if your future business is in a different industry, you might discreetly mention your intentions to clients you know you can trust.
Another strategy for lead generation is networking with others in the community. Consider joining a few local businesses and/or social organizations. Then, make an effort to attend the events associated with these groups. You can share information about your business at these events. In addition to gaining access to more leads, you may also meet vendors that meet some of your business needs. Also, you can boost your own visibility by being present at these events.
It’s also important to maintain an online presence. You can start a website for free, and then you can expand it later as needed. You should also register your business with all of the major social media sites, and build a community thereby engaging with your followers. If you lack the experience or the motivation to do this effectively, hire a professional to do it for you.
Owning a business can be very gratifying, but it may also be frustrating when you don’t have enough customers. You can correct or prevent this by regularly taking steps to increase lead generation. If your business requires financing so that you can implement these steps, contact a professional at OneClick Commercial Funding.